Survicate Customer Survey and Feedback API
Survicate customer survey and feedback REST API for product, CX, and marketing teams to run targeted in-product surveys, NPS campaigns, email surveys, and feedback widgets with CRM and analytics integration. Enables AI agents to manage survey creation and targeting configuration for automated survey deployment, handle NPS campaign automation and score calculation for customer loyalty tracking automation, access survey response collection and real-time webhook delivery for feedback pipeline automation, retrieve respondent attribute tracking and CRM contact matching for feedback attribution automation, manage in-product widget survey triggering for product feedback automation, handle email survey integration with Mailchimp, HubSpot, and Intercom for lifecycle survey automation, access AI-powered response analysis and theme extraction for qualitative insight automation, retrieve segment-based survey targeting for persona-specific feedback automation, manage multi-channel survey deployment (in-app, email, link, mobile) for omnichannel feedback automation, and integrate Survicate with HubSpot, Intercom, Slack, Google Analytics, and CRM platforms for end-to-end customer insight automation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Survey platform. GDPR. API key/OAuth2. EU. Customer feedback and survey data.
⚡ Reliability
Best When
A product, CX, or marketing team wanting AI agents to automate NPS/CSAT survey deployment, in-product feedback collection, response routing to CRM, and qualitative insight extraction through Survicate's targeted survey platform.
Avoid When
SURVEY TRIGGER CONDITION COMPLEXITY FOR IN-PRODUCT SURVEYS: Survicate in-product survey triggers (page URL, user attribute, event-based) require specific user context available in SDK; automated survey deployment must ensure user attributes are passed to Survicate SDK before trigger evaluation; automated surveys triggered on user attributes not yet synced to Survicate create trigger mismatch resulting in wrong segment seeing survey. RESPONSE RATE IMPACT ON NPS STATISTICAL VALIDITY: Automated NPS campaigns sent to full user base may achieve low response rates; automated NPS with <30% response rate creates statistically unreliable NPS score; implement response rate monitoring and optimize send cadence before treating automated NPS output as statistically valid benchmark. SURVEY FATIGUE FROM AUTOMATED DEPLOYMENT: Automated multi-survey deployment without frequency capping exposes same customers to multiple simultaneous surveys; Survicate provides global survey frequency limits but automated workflows must respect limits; automated campaign creation that bypasses frequency capping creates survey fatigue and negative customer experience.
Use Cases
- • Running NPS campaigns from customer loyalty tracking agents
- • Triggering in-product surveys from product feedback agents
- • Collecting CSAT feedback from CX automation agents
- • Routing feedback to CRM from customer insight agents
Not For
- • Academic and enterprise research surveys (use Qualtrics or SurveyMonkey for complex research)
- • Employee engagement surveys (use Culture Amp or Lattice)
- • Event registration and form data collection (use Typeform or Jotform)
Interface
Authentication
Survicate uses API key and OAuth for integrations. REST API with JSON. Warsaw, Poland HQ. Founded 2013 by Tomasz Borys and Kamil Rejent. Backed by Movens Capital, AIP Seed ($3M+ raised). Products: In-product surveys, NPS, CSAT, CES, email surveys, link surveys, mobile surveys, AI analysis. Integrations: HubSpot, Intercom, Slack, Mailchimp, Google Analytics, Segment, Amplitude. GDPR. Serves SaaS and e-commerce companies. Competes with Delighted, Wootric, and Sprig for customer feedback and NPS.
Pricing
Warsaw Poland. Movens Capital backed. Free tier (25 responses). Response-based pricing. Annual discount. GDPR.
Agent Metadata
Known Gotchas
- ⚠ IN-PRODUCT SURVEY SDK vs REST API DISTINCTION: Survicate in-product surveys (widget-based) require JavaScript/mobile SDK integration for display and triggering; REST API is for response data retrieval and management, not in-product survey display; automated in-product survey deployment requires SDK installation in application, not pure API approach
- ⚠ WEBHOOK RESPONSE PAYLOAD vs FULL RESPONSE FETCH: Survicate webhooks include response summary but may not include all answer details; automated response processing should use webhook as trigger then fetch full response via API; automated sentiment analysis on webhook payload alone may have incomplete answer data for longer surveys
- ⚠ NPS SCORE CALCULATION — PROMOTERS/PASSIVES/DETRACTORS RATIO: Survicate API returns individual NPS responses, not calculated NPS score; automated NPS reporting must calculate score from raw responses (% Promoters - % Detractors); automated dashboarding that expects NPS score directly from API response encounters calculation requirement
- ⚠ SURVEY PAUSE vs ARCHIVE FOR AUTOMATED CAMPAIGN MANAGEMENT: Survicate distinguishes between pausing a survey (temporary stop) and archiving (permanent close); automated seasonal campaign management must use pause (not archive) for surveys intended to restart; automated archiving of seasonal surveys requires recreation rather than reactivation
- ⚠ RESPONDENT ATTRIBUTE MATCHING FOR CRM ENRICHMENT: Survicate respondent matching to CRM contacts depends on shared identifier (email, user ID) passed at survey trigger time; automated feedback-to-CRM routing must ensure consistent user identifier is passed to Survicate SDK; anonymous survey responses without user identifier cannot be automatically attributed to CRM contact
Alternatives
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Scores are editorial opinions as of 2026-03-07.