Profisee Master Data Management REST API
Profisee Master Data Management REST API for mid-market and enterprise organizations to manage golden record creation, data stewardship, data governance workflows, and master data distribution across business systems — tightly integrated with Microsoft Azure and Microsoft Fabric — enabling automated data quality management, MDM workflow orchestration, and master data synchronization through Profisee's Microsoft-aligned MDM platform. Enables AI agents to manage entity management for master data record creation, update, and golden record management automation, handle workflow management for data stewardship workflow and approval routing automation, access member management for multi-domain MDM member creation and update automation, retrieve hierarchy management for organizational and product hierarchy management automation, manage relationship management for entity relationship and association management automation, handle data quality for DQ rule definition and score monitoring automation, access matching management for record matching and merge/unmerge automation, retrieve syndication for master data distribution to downstream system automation, manage import management for bulk data import and staging automation, and integrate Profisee with Microsoft Azure, Fabric, Power BI, and Dynamics 365 for Microsoft-centric MDM automation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Enterprise MDM. SOC2, GDPR, HIPAA. OAuth2. Azure. Master data entity records.
⚡ Reliability
Best When
A Microsoft-centric organization wanting AI agents to automate multi-domain MDM with strong data stewardship workflows, golden record management, and native integration with Microsoft Fabric, Azure, and Dynamics 365.
Avoid When
MICROSOFT ECOSYSTEM ASSUMPTION: Profisee is optimized for Microsoft Azure; automated cloud-agnostic assumption creates integration_complexity for non-Azure organizations lacking native connectors; automated should assess Microsoft alignment before choosing Profisee. STEWARDSHIP WORKFLOWS REQUIRE HUMAN REVIEW: MDM workflows route records to data stewards for review; automated fully-automated assumption creates workflow_blocked for records requiring human stewardship decisions; automated must account for human-in-the-loop stewardship delays. MATCH RULES REQUIRE TUNING: Profisee record matching uses configured match rules; automated default-matching assumption creates poor_match_quality for records without tuned match rules for the data domain; automated must invest in match rule configuration. LICENSED BY DOMAIN: Profisee licensing is per MDM domain (customer, product, etc.); automated unlimited-domain assumption creates license_violation for organizations adding domains without purchasing domain licenses.
Use Cases
- • Creating and maintaining golden records for customer, product, and location domains for MDM automation agents
- • Orchestrating data stewardship workflows for data quality remediation for governance automation agents
- • Distributing master data changes to downstream ERP, CRM, and BI systems for data sync automation agents
- • Managing organizational hierarchies and product taxonomies for enterprise data governance agents
Not For
- • Organizations not on Microsoft Azure/Fabric (Profisee is optimized for Microsoft ecosystem; non-Microsoft shops may find better fit elsewhere)
- • Large-scale ML-driven entity resolution (Profisee is rule-based MDM; Tamr and Reltio have stronger ML matching for complex deduplication)
- • Real-time operational MDM with sub-second latency (Profisee is workflow-driven MDM, not real-time operational hub)
Interface
Authentication
Profisee uses OAuth2 for MDM REST API. REST API with JSON (OData protocol). Alpharetta, GA HQ. Founded 2010 by Kevin Rafferty (former Microsoft MDM team). Products: Profisee Platform (multi-domain MDM), Profisee FastApp (Microsoft Fabric integration). Microsoft ISV Partner (Gold). Microsoft Fabric-native integration. 200+ enterprise customers. Industries: manufacturing, healthcare, financial services, retail. Competes with Reltio, Semarchy, and Informatica MDM for Microsoft-aligned MDM.
Pricing
Alpharetta GA. Microsoft Gold Partner. 200+ enterprise customers. Per-domain licensing. Microsoft Fabric-native.
Agent Metadata
Known Gotchas
- ⚠ ODATA QUERY SYNTAX IS REQUIRED: Profisee API uses OData protocol for querying; automated standard-REST assumption creates query_parse_error for OData queries not following OData syntax ($filter, $select, $expand); automated must use OData query options
- ⚠ WORKFLOW TRIGGERS ARE RULE-BASED: Data changes trigger stewardship workflows based on configured rules; automated immediate-approval assumption creates workflow_pending for records requiring stewardship review before publishing; automated must handle workflow state and completion
- ⚠ ENTITY CODES ARE STABLE IDENTIFIERS: Profisee uses Entity Codes as stable business keys; automated system-generated-ID assumption creates key_instability for records referenced by internal IDs that may change across migrations; automated must use Entity Codes for stable references
- ⚠ BATCH IMPORTS USE STAGING: Bulk data loads go through staging area before mastering; automated direct-golden-record assumption creates staging_not_processed for imports not promoted from staging to master; automated must trigger staging promotion after bulk import
- ⚠ MICROSOFT ENTRA ID IS PREFERRED AUTH: Profisee integrates with Microsoft Entra ID (Azure AD); automated standalone-auth assumption creates sso_conflict for deployments with Microsoft Entra ID where standalone auth is configured; automated should use Entra ID authentication where available
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Scores are editorial opinions as of 2026-03-07.