Reltio Cloud MDM & Data Management API
Reltio Cloud REST API for cloud-native Master Data Management (MDM) and Connected Data Platform. Enables AI agents to manage entity profiles and master data records (person, organization, product), handle entity resolution and duplicate detection, access relationship graph and hierarchy management, retrieve data quality scoring and validation results, manage data model configuration and attribute management, handle real-time data enrichment and match workflows, access tenant and application configuration, retrieve analytics and data quality dashboards, manage consent and privacy compliance workflows, and integrate master data with CRM, ERP, and CDI systems.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
MDM and master data. SOC2, ISO27001, GDPR, HIPAA. OAuth2. US/EU data residency. Customer PII and healthcare data governance.
⚡ Reliability
Best When
An enterprise using Reltio Cloud for customer, party, or enterprise MDM wants AI agents to automate entity resolution, data quality workflows, profile enrichment, consent management, and ERP/CRM integration.
Avoid When
DATA GOVERNANCE: MDM entity records are the golden source of truth — automated changes propagate to all downstream systems. Entity resolution must be reviewed by data stewards to prevent incorrect merges. Master data includes PII for customers and employees requiring GDPR/CCPA compliance. Consent management automation must be accurate — privacy violations create regulatory risk.
Use Cases
- • Managing customer and entity master data from MDM automation agents
- • Accessing entity resolution and deduplication from data quality agents
- • Retrieving relationship graph and hierarchy data from enterprise data agents
- • Integrating master data with CRM and ERP from enterprise data governance agents
Not For
- • Simple CRM or customer database without enterprise MDM complexity
- • Product PIM without customer and organization master data needs
- • Small businesses without enterprise multi-source data consolidation
Interface
Authentication
Reltio uses OAuth 2.0 for API access. Tenant and application-level credentials with entity, attribute, and configuration scopes. Reltio Developer Portal with API documentation. Webhooks for entity change and match events. Cloud-native multi-tenant SaaS MDM with graph-based entity model.
Pricing
Redwood Shores, California. Founded 2011. Cloud-native MDM and Connected Data Platform. $200M+ in funding. 300+ enterprise customers including Pfizer, AbbVie, and Deutsche Bank. Graph-based entity model for complex relationship management. Real-time MDM for customer 360 and party data. Competes with Informatica MDM and Stibo STEP for enterprise MDM.
Agent Metadata
Known Gotchas
- ⚠ DATA GOVERNANCE: Entity merge and unmerge automation is irreversible without recovery procedure — require stewardship review
- ⚠ Consent management automation must be accurate — GDPR/CCPA privacy violations from incorrect consent handling
- ⚠ No public MCP server — OAuth2 REST API with Reltio Developer Portal
- ⚠ Entity resolution results must be human-reviewed for high-stakes matches (customers, patients, employees)
- ⚠ Multi-tenant isolation — verify tenant-level API credentials; do not share across environments
- ⚠ Real-time streaming for MDM changes requires webhook consumer infrastructure for high-throughput entity events
Alternatives
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Scores are editorial opinions as of 2026-03-07.