Trustpilot Business API
Trustpilot's Business API lets companies send review invitations, manage and respond to reviews, pull aggregate ratings, and display trust widgets for reputation management.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
GDPR compliant with EU data residency. OAuth2 with short-lived access tokens. TLS enforced. Scoped access separates read-only consumer calls from business write operations.
⚡ Reliability
Best When
You need widely-recognized consumer trust signals for a business, especially in Europe where Trustpilot has the strongest brand recognition.
Avoid When
You're selling software or B2B products — buyers in those segments trust G2 and Capterra more than Trustpilot.
Use Cases
- • Agents triggering post-transaction review invitation emails automatically after order fulfillment events
- • Pulling star ratings and review counts to display real-time social proof on product pages or ads
- • Monitoring and flagging new negative reviews for automated escalation or response workflows
- • Aggregating review sentiment across business units for executive reporting dashboards
- • Responding to reviews programmatically — templated responses generated by agents for common feedback types
Not For
- • Ecommerce product-level reviews — Yotpo or Bazaarvoice handle per-SKU review collection better
- • Software-specific reviews — G2 or Capterra are more trusted for B2B software evaluation
- • Internal employee feedback — this is exclusively a consumer-facing review platform
Interface
Authentication
API key for public/read-only endpoints; OAuth2 (client_credentials or authorization_code) required for business-level write operations. Access tokens expire and must be refreshed. Business unit IDs required for most endpoints.
Pricing
Free plan exists but API features are gated behind paid tiers. Review invitation volume and advanced analytics are paid features. Pricing is per business unit.
Agent Metadata
Known Gotchas
- ⚠ OAuth access tokens expire (typically 1 hour) — agents must implement token refresh
- ⚠ Business unit ID is required for nearly all business-scoped API calls — must be discovered at setup
- ⚠ No webhooks — agents must poll for new reviews; high-frequency polling may hit rate limits
- ⚠ Review invitation referenceId must be unique per customer/order to avoid duplicates
- ⚠ Consumer API (public reviews) and Business API (management) have different auth — don't conflate
Alternatives
Full Evaluation Report
Detailed scoring breakdown, competitive positioning, security analysis, and improvement recommendations for Trustpilot Business API.
Scores are editorial opinions as of 2026-03-06.