ON24 Webinar and Digital Experience API
ON24 REST API for B2B webinar and digital experience platform. Enables AI agents to retrieve webinar registration and attendance data, access engagement analytics, manage audience data, and integrate ON24 event intelligence into CRM and marketing automation workflows. ON24 specializes in B2B demand generation webinars with deep analytics on audience engagement.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Webinar attendee PII and engagement data. SOC2, GDPR. OAuth2 client credentials.
⚡ Reliability
Best When
A B2B marketing team using ON24 for demand generation webinars wants AI agents to extract audience engagement data, route qualified leads to CRM, and integrate event intelligence into marketing automation.
Avoid When
PRIVACY: Webinar attendee data and engagement tracking are personal data. GDPR compliance required. Lead data from webinars requires appropriate consent.
Use Cases
- • Retrieving webinar registration and attendance data from marketing automation agents
- • Accessing audience engagement scores from demand generation analytics agents
- • Integrating ON24 lead data into CRM and marketing nurture workflow agents
- • Managing webinar audience data for post-event segmentation agents
Not For
- • Non-ON24 webinar platforms
- • Consumer video streaming
- • Internal all-hands events (ON24 is B2B demand gen focused)
Interface
Authentication
ON24 API uses OAuth 2.0 with client credentials grant. Client ID and secret from ON24 partner portal. Enterprise access required.
Pricing
Enterprise-only B2B platform. Pricing negotiated with ON24 sales.
Agent Metadata
Known Gotchas
- ⚠ PRIVACY: Webinar attendee data and engagement tracking requires GDPR consent
- ⚠ No public MCP server — enterprise OAuth2 REST API integration required
- ⚠ API documentation not publicly available — enterprise customers only
- ⚠ ON24 engagement data (polls, Q&A, resource downloads) is proprietary format
- ⚠ Lead scoring data from ON24 is valuable but requires mapping to CRM fields
Alternatives
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Scores are editorial opinions as of 2026-03-07.