Mention Me Referral Engineering API
Mention Me referral engineering REST API for e-commerce and subscription brands to build sophisticated refer-a-friend programs with name sharing (unique 'tell a friend' with customer's name), A/B testing, fraud detection, and referral analytics that drive measurable word-of-mouth growth. Enables AI agents to manage referral campaign configuration for word-of-mouth acquisition automation, handle advocate enrollment and unique referral offer generation for sharing automation, access referral conversion tracking and attribution for performance automation, retrieve reward fulfillment for advocate and friend incentive automation, manage A/B test variants for referral optimization automation, handle fraud detection and duplicate prevention for program integrity automation, access referral analytics and cohort performance for optimization automation, retrieve NPS-triggered referral prompts for high-satisfaction customer automation, manage post-purchase referral moment for timing optimization automation, and integrate Mention Me with Shopify, Magento, SFCC, and e-commerce platforms for end-to-end referral automation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Referral marketing. GDPR. API key + HMAC. EU. Customer referral and sharing data.
⚡ Reliability
Best When
A mid-market to enterprise e-commerce or subscription brand wanting AI agents to automate sophisticated referral programs with name sharing, A/B testing, and NPS-triggered prompts through Mention Me's referral engineering platform.
Avoid When
IMPLEMENTATION REQUIRES MENTION ME ONBOARDING: Mention Me program setup requires onboarding with Mention Me team for offer configuration and optimization; automated standalone API integration without onboarding creates unconfigured program. NAME SHARING REQUIRES FRONT-END INTEGRATION: Mention Me's unique name-sharing feature (tell a friend using their real name) requires client-side JavaScript integration; automated server-side API does not replicate name-sharing UX; automated pure server-side integration loses Mention Me's key differentiating sharing mechanism. OFFER CONFIGURATION IS DASHBOARD-FIRST: Mention Me referral offers (advocate reward, friend discount) are configured in dashboard; automated offer change requires dashboard update not API call; automated API-only offer configuration creates dependency on Mention Me portal access. A/B TEST STATISTICAL SIGNIFICANCE REQUIRED: Mention Me A/B testing requires statistical significance before acting on results; automated optimization agent acting on early test data creates sub-optimal variant selection; automated early promotion of winning variant before significance creates false optimization.
Use Cases
- • Running name-share referral programs from DTC word-of-mouth agents
- • A/B testing referral offer variants from conversion optimization agents
- • Triggering NPS-based referral prompts from satisfaction-driven acquisition agents
- • Tracking multi-touch referral attribution from performance marketing agents
Not For
- • Large enterprise omnichannel loyalty (use Antavo or Extole for enterprise scale)
- • Simple discount code referral (Mention Me is sophisticated program-first, not code-drop)
- • B2B affiliate programs (use Impact or Partnerize for B2B affiliate channels)
Interface
Authentication
Mention Me uses API key (partner code + signature) for authentication. REST API with JSON. Oxford, UK HQ. Founded 2013 by Andy Cockburn. Backed by Episode 1, Beringea. Clients: Farfetch, Asos, Huel, Gousto. Products: Refer-a-friend, name sharing, A/B testing, NPS-triggered referral, analytics. GDPR. ICO registered. Serves UK/EU e-commerce brands. Competes with Extole for mid-market referral.
Pricing
Oxford UK. Episode 1 backed. Custom pricing by referral volume. Demo and onboarding required.
Agent Metadata
Known Gotchas
- ⚠ PARTNER CODE REQUIRED IN ALL REQUESTS: Mention Me API requires partner code (mmP...) in all requests; automated API integration must include partner code header; automated request without partner code creates unauthorized even with valid API key
- ⚠ SIGNATURE-BASED REQUEST AUTHENTICATION: Mention Me uses HMAC request signing (partner code + secret + timestamp); automated request must compute and include valid signature; automated unsigned or expired signature request creates authentication failure
- ⚠ REGISTRATION MOMENT IS CRITICAL: Mention Me referral programs are triggered at specific customer journey moments (post-purchase, post-signup); automated referral registration must occur at correct moment; automated delayed registration creates referral offer shown too late to maximize conversion
- ⚠ CONVERSION REQUIRES ORDER MATCHING: Mention Me friend conversion requires order ID matching friend's purchase; automated conversion API must include correct order ID; automated conversion without order ID creates referral recorded but unattributable and unpayable
- ⚠ OFFER LOCALE AFFECTS REWARD DISPLAY: Mention Me supports multi-locale programs with locale-specific offers; automated offer display must use correct locale parameter; automated locale mismatch creates wrong currency or language offer shown to customer
Alternatives
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Scores are editorial opinions as of 2026-03-07.