HubSpot MCP Server
HubSpot MCP server enabling AI agents to interact with HubSpot's CRM and marketing platform — managing contacts, companies, deals, and tickets; querying engagement history; automating sales workflows; sending emails; and integrating HubSpot CRM data into agent-driven sales and marketing automation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
HTTPS enforced. Private app tokens with object-level scopes. OAuth 2.0 available. SOC 2, ISO 27001, GDPR. Community MCP server.
⚡ Reliability
Best When
An agent needs to read or write HubSpot CRM data for sales automation, customer success, or marketing workflows.
Avoid When
You're using Salesforce, Pipedrive, or another CRM — or if you need HubSpot's marketing automation platform specifically.
Use Cases
- • Creating and updating contacts and companies from sales agents
- • Managing deal pipelines and stages from CRM automation agents
- • Querying customer engagement history from customer success agents
- • Creating and managing support tickets from service agents
- • Sending marketing emails and sequences from outreach agents
- • Syncing CRM data with external systems from integration agents
Not For
- • Teams using Salesforce, Pipedrive, or another CRM as primary system
- • Large enterprise CRM with complex customizations (Salesforce better fit)
- • Non-CRM use cases
Interface
Authentication
HubSpot private app access tokens (preferred) or legacy API key. Private apps support OAuth-like scopes. OAuth 2.0 for user-facing integrations. Private app tokens are scoped to specific HubSpot objects.
Pricing
Generous free CRM tier with API access. Paid tiers add marketing automation, sequences, advanced reporting. API access included across all tiers. MCP server is community open source.
Agent Metadata
Known Gotchas
- ⚠ HubSpot object IDs (hs_object_id) vs custom identifiers — always use internal IDs for API calls
- ⚠ Rate limits apply per portal (account) — 100 req/10s is shared across all API calls
- ⚠ Private app tokens expire after 30 days if not refreshed (newer tokens are non-expiring)
- ⚠ HubSpot v1 vs v2 vs v3 API endpoints coexist — use v3 for new integrations
- ⚠ Association types between objects require correct association category and type IDs
- ⚠ CRM properties differ by object type — contact vs company vs deal have different schema
Alternatives
Full Evaluation Report
Detailed scoring breakdown, competitive positioning, security analysis, and improvement recommendations for HubSpot MCP Server.
Scores are editorial opinions as of 2026-03-06.