Magic.link API
Passwordless authentication platform providing magic link (email) and social login, with optional Web3 wallet integration, offering a developer SDK and Admin REST API for user management.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Passwordless auth SDK. Public key (publishable) safe in frontend. Secret key server-side only. JWT-based DID tokens. SOC2 compliant.
⚡ Reliability
Best When
You want a frictionless passwordless auth experience with minimal implementation complexity, especially for Web3 apps or crypto wallets.
Avoid When
You need enterprise SSO, directory integration, or traditional username/password auth.
Use Cases
- • Implementing passwordless email authentication in web applications
- • Web3 user onboarding with custodial or non-custodial wallet creation
- • Social login (Google, GitHub, etc.) with a unified auth API
- • Token validation and user session management from server-side agents
- • Admin operations: listing users, managing sessions, logging out users
Not For
- • Traditional password-based authentication (Magic is passwordless-first)
- • Enterprise SSO with SAML or LDAP requirements (use Okta or WorkOS)
- • High-volume user management without Magic.link subscription
Interface
Authentication
Secret key for Admin API operations. Public key for client-side SDK initialization. Secret key must never be exposed in browser code. Keys are long-lived — rotate if compromised.
Pricing
Per-MAU pricing. Free tier is generous for early-stage apps. Web3 features may have additional pricing. Wallet features can increase costs.
Agent Metadata
Known Gotchas
- ⚠ DID tokens (Magic's auth tokens) expire after 15 minutes — agents must validate freshness before use
- ⚠ Secret key and publishable key serve different purposes — using wrong one in wrong context fails
- ⚠ Web3 wallet operations require understanding of the specific blockchain network
- ⚠ User metadata is limited to what Magic stores — cannot store arbitrary user data in Magic
- ⚠ Admin API user listing may have rate limits that limit bulk user management
- ⚠ Magic link emails are sent from Magic's domain by default — custom domains require enterprise plan
Alternatives
Full Evaluation Report
Detailed scoring breakdown, competitive positioning, security analysis, and improvement recommendations for Magic.link API.
Scores are editorial opinions as of 2026-03-06.