Loomly Social Media Calendar API
Loomly brand success platform REST API for marketing teams and agencies to manage social media content calendars, collaboratively create and approve social posts, and schedule content across multiple platforms. Enables AI agents to manage content calendar creation and post scheduling for multi-channel social media automation, handle team collaboration and post approval workflows for content governance automation, access post ideas and content inspiration for content planning automation, retrieve social media analytics and audience insights for performance reporting automation, manage multiple brands and accounts for agency multi-client automation, handle sponsored content and ad management for paid social automation, access interaction management for community engagement automation, retrieve brand guidelines and compliance checking for brand consistency automation, manage post customization per platform (Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube) for platform-specific content automation, and integrate Loomly with Canva, Zapier, Slack, and analytics tools for end-to-end social content workflow automation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Social content management. GDPR. OAuth2. US/EU. Social content and publishing data.
⚡ Reliability
Best When
A marketing team or agency wanting AI agents to automate social content calendar management, team collaboration on posts, approval workflows, and multi-platform publishing within Loomly's brand management platform.
Avoid When
SOCIAL PLATFORM API POLICY CHANGES IMPACT: Loomly relies on social platform APIs for publishing; API policy changes (Twitter/X, Meta, LinkedIn) directly impact Loomly functionality; automated content pipelines should monitor social platform API changes that may affect Loomly publishing for specific platforms. APPROVAL WORKFLOW BLOCKING AUTOMATED PUBLISHING: Loomly approval workflow requires human approval before publishing; automated content workflows must account for approval cycle time; automated content creation with required approval path cannot be fully automated without human approval step in the workflow. CONTENT CALENDAR TIMEZONE CONFIGURATION: Loomly content scheduling uses calendar timezone configuration; automated scheduling across global teams must use correct timezone for scheduled post times; automated scheduling that ignores timezone configuration creates off-schedule posts for international audiences.
Use Cases
- • Planning social content from editorial calendar agents
- • Collaborating on posts from content approval workflow agents
- • Scheduling multi-platform content from publishing automation agents
- • Reporting social performance from analytics agents
Not For
- • Social listening and monitoring (use Brandwatch or Mention for listening)
- • Influencer marketing management (use dedicated influencer platforms)
- • Advanced social advertising management (use Facebook Ads Manager or Sprinklr)
Interface
Authentication
Loomly uses OAuth 2.0 for API access. REST API with JSON. Los Angeles, California HQ. Founded 2015 by Baptiste Debever and Thibaud Clement. Bootstrapped and profitable ($15M+ ARR). Products: Social content calendar, post builder, analytics, collaboration, interactions. Platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business. 14,000+ customers. GDPR. Competes with Agorapulse, Buffer, and CoSchedule for social media content management.
Pricing
Los Angeles CA. Bootstrapped, profitable. Per-user subscription + social profile limits. 15-day free trial.
Agent Metadata
Known Gotchas
- ⚠ CALENDAR CHANNEL REQUIRED FOR POST ORGANIZATION: Loomly organizes posts within calendars and channels; automated post creation must specify the target calendar and channel; automated post creation without calendar assignment creates posts in default calendar that may not align with brand or campaign organization
- ⚠ POST STATE MACHINE FOR APPROVAL WORKFLOW: Loomly posts move through states (draft, pending approval, approved, scheduled, published); automated workflow must respect state transitions; automated scheduling of posts in draft state without approval step creates scheduling failure if approval is required for the calendar
- ⚠ PLATFORM-SPECIFIC CONTENT FORMAT VALIDATION: Loomly validates platform-specific content requirements (image dimensions, video length, character counts) per platform; automated content creation must comply with each platform's format requirements; automated post with non-compliant image dimensions fails publishing for platforms with strict dimension requirements
- ⚠ POST IDEAS FEATURE vs API POST CREATION: Loomly's Post Ideas (content inspiration) is a UI feature not exposed via API in the same way as post creation; automated content ideation integration must use post creation API rather than Post Ideas API endpoints
- ⚠ ANALYTICS DATA AVAILABILITY WINDOW: Loomly analytics data has availability delay from social platforms; automated performance reporting that queries analytics immediately after post publication will receive zero-engagement data; implement analytics query with 24-48 hour delay after publication for meaningful engagement data
Alternatives
Full Evaluation Report
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Scores are editorial opinions as of 2026-03-07.