Hotjar API
UX analytics platform providing heatmaps, session recordings, user surveys, and feedback widgets with API access to survey responses and basic site activity.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Single API key with full account access — high blast radius. Session recordings capture all user input by default.
⚡ Reliability
Best When
You need UX analytics with good API access to survey/feedback data for AI-driven product insights, especially NPS automation.
Avoid When
You need rich programmatic access to behavioral data at scale — FullStory or Heap offer more complete APIs.
Use Cases
- • Fetching NPS survey responses via API for sentiment analysis agents
- • Querying user feedback poll responses to feed into product improvement agents
- • Exporting session metadata (not recordings) for aggregate analysis by data pipelines
- • Triggering Hotjar surveys programmatically based on agent-detected user events
- • Accessing site traffic stats via API for content performance monitoring agents
Not For
- • Programmatic access to session recording video content (only metadata available via API)
- • Real-time event streaming or webhooks (Hotjar is pull-based analytics)
- • HIPAA-regulated applications or sites handling sensitive medical information
Interface
Authentication
Personal API key for all access. Key passed as Bearer token. No scope granularity — full account access.
Pricing
API access requires Business plan or higher. Free plan limited to UI access only.
Agent Metadata
Known Gotchas
- ⚠ API is primarily for survey/feedback data — heatmap and session recording data not accessible programmatically
- ⚠ Rate limit is 100 requests/minute — paginated survey exports for large datasets can hit limits quickly
- ⚠ Data availability has up to 24-hour delay — not suitable for real-time decision making
- ⚠ Site data in API is keyed by site ID (not domain) — must look up site ID first for all requests
- ⚠ Webhook events for feedback are near-real-time but session recording webhooks are delayed
Alternatives
Full Evaluation Report
Detailed scoring breakdown, competitive positioning, security analysis, and improvement recommendations for Hotjar API.
Scores are editorial opinions as of 2026-03-06.