Heap Analytics API
Provides programmatic access to Heap's autocapture product analytics platform for querying user events, funnels, retention, and behavioral data captured automatically without manual instrumentation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
API keys lack granular scopes. Autocapture collects broad behavioral data by default — agents should be aware of PII in captured events when exporting or processing data. TLS enforced.
⚡ Reliability
Best When
Best when an agent needs to query behavioral analytics from a product with Heap's autocapture already implemented, particularly when the team has not manually instrumented events and needs to work with whatever was automatically captured.
Avoid When
Avoid when you need a strictly defined event taxonomy with standardized naming conventions, or when you require real-time event streaming rather than batch reporting queries.
Use Cases
- • Query funnel conversion rates between automatically captured UI interactions to identify where users drop off in a signup flow
- • Retrieve retention cohort analysis for users who performed a specific event to measure the impact of a product change on long-term engagement
- • Pull session-level event sequences for a specific user cohort to feed into a machine learning pipeline for churn prediction
- • Export raw event data for a date range to a data warehouse for custom analysis alongside other behavioral signals
- • Query feature adoption metrics for a new UI element by filtering on automatically captured click events without requiring engineering instrumentation
Not For
- • Real-time event streaming at high throughput — Heap's API is oriented toward batch reporting and data export, not sub-second event delivery to downstream systems
- • B2B company-level analytics as a primary use case — Heap can group by company with additional setup, but June or Amplitude are better optimized for account-level B2B SaaS metrics
- • Manual event instrumentation control — Heap's value is in autocapture; if you need tight control over exactly which events are captured and how they are named, a manual SDK like Mixpanel or Amplitude is more appropriate
Interface
Authentication
API authentication uses an App ID for event tracking (client-side) and a separate API key for server-side management and reporting endpoints. Keys are generated in Heap account settings.
Pricing
Heap was acquired by Contentsquare in 2023. Pricing and packaging may have evolved; verify current plans on the Heap/Contentsquare website.
Agent Metadata
Known Gotchas
- ⚠ Heap's autocapture creates large volumes of events with auto-generated names based on DOM selectors — agents querying by event name must handle the fragility of names changing when UI elements are renamed or restructured
- ⚠ The reporting API surface is more limited than the Heap UI; many complex analyses visible in the product (e.g., influence reports, journey maps) are not available via API and require using Heap Connect for warehouse exports
- ⚠ Heap was acquired by Contentsquare in 2023; API documentation, endpoint stability, and roadmap direction may shift — agents should verify current API status before building long-lived integrations
- ⚠ Data sampling may occur for large queries; agents should check whether responses include sampling indicators and account for potential undercount in high-volume properties
- ⚠ Event definitions in Heap (virtual events) are configured in the UI and not reflected in the raw autocaptured event names — agents querying raw events may miss the business logic encoded in virtual event definitions
Alternatives
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Scores are editorial opinions as of 2026-03-06.