Follow Up Boss Real Estate CRM API
Follow Up Boss REST API for real estate team CRM, lead routing, and agent productivity management. Enables AI agents to manage real estate lead capture and routing from portals (Zillow, Realtor.com, Homes.com) for automated lead distribution, handle contact and client management for buyer and seller relationship lifecycle, access automated follow-up sequence and drip campaign management for lead nurture automation, retrieve call log and SMS communication tracking for agent activity monitoring, manage transaction and deal pipeline tracking for real estate business management, handle team and agent management for real estate team operations, access showing and appointment scheduling for buyer agent workflow, retrieve reporting and leaderboard for agent performance management, manage integration with MLS, showing software, and real estate marketing platforms, and automate lead response and speed-to-lead compliance for real estate team standards.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Real estate CRM. SOC2. API key. US. Lead and contact data.
⚡ Reliability
Best When
A real estate team or brokerage using Follow Up Boss wants AI agents to automate lead routing, follow-up sequences, agent activity tracking, and transaction pipeline management.
Avoid When
NAR SETTLEMENT RISK: Post-2024 NAR settlement changes buyer agent compensation disclosure requirements — automated buyer lead intake must capture and present buyer agency compensation disclosures per new MLS rules. RESPA Section 8 prohibits referral fee arrangements with lead sources; automated lead routing with financial kickbacks creates RESPA violation risk. TCPA compliance — automated SMS and phone follow-up sequences require prior express written consent; mass SMS blasts to real estate leads without consent create TCPA class action exposure.
Use Cases
- • Routing real estate leads from portal integration agents
- • Automating lead nurture from real estate marketing agents
- • Tracking agent activity from team management agents
- • Managing transaction pipelines from real estate operations agents
Not For
- • Commercial real estate without residential team focus
- • Property management without real estate sales CRM needs
- • Individual agents without team lead routing requirements
Interface
Authentication
Follow Up Boss uses API key authentication. REST API with JSON. Documentation at docs.followupboss.com. Webhooks for CRM events. Austin, Texas HQ. Founded 2011. Zillow Group acquired Follow Up Boss (2023). 50,000+ real estate agent users. Strong in real estate team CRM. Competes with kvCORE, Sierra Interactive, and LionDesk for real estate CRM.
Pricing
Austin, TX. Founded 2011. Zillow Group acquired 2023. 50,000+ agent users. Real estate team CRM leader. Competes with kvCORE and Sierra Interactive for team CRM.
Agent Metadata
Known Gotchas
- ⚠ NAR SETTLEMENT COMPLIANCE: Post-2024 NAR settlement changes buyer agent compensation disclosure; automated buyer lead intake must present required MLS compensation disclosures per new rules effective August 2024
- ⚠ TCPA SMS compliance — automated SMS follow-up sequences to real estate leads require prior express written consent; mass unsolicited SMS creates TCPA class action exposure (up to $1,500/message)
- ⚠ RESPA referral fee prohibition — automated lead routing with financial arrangements between lead sources and agents creates RESPA Section 8 kickback liability; lead routing must be based on merit, not financial exchange
- ⚠ Zillow ownership conflict — Zillow acquired Follow Up Boss 2023; automated integration with competing lead portals (Realtor.com, Homes.com) may face platform restrictions or data use policy changes
- ⚠ Speed-to-lead automation — automated lead response time tracking creates team performance accountability; agents who miss response time thresholds need human escalation workflow, not automated reassignment without notice
- ⚠ MLS data terms — real estate contact data derived from MLS systems has restrictive use terms; automated enrichment or sharing of MLS-sourced data must comply with MLS data use agreements
Alternatives
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Scores are editorial opinions as of 2026-03-07.