Clarabridge (Qualtrics) CX Analytics API
Clarabridge (now Qualtrics Discover) omnichannel CX analytics REST API for text analytics, sentiment analysis, and unstructured feedback intelligence. Enables AI agents to manage multi-channel feedback ingestion (surveys, social, reviews, support tickets, calls) for omnichannel VoC aggregation, handle AI-powered text analytics and sentiment classification for customer feedback intelligence, access topic and theme detection from unstructured feedback for insight automation, retrieve emotion detection and effort score analysis for CX quality measurement, manage competitive intelligence from public review data for market positioning, handle contact center analytics and call transcript analysis for quality assurance automation, access NPS driver analysis and key driver identification for CX improvement prioritization, retrieve real-time feedback alerts and anomaly detection for CX monitoring, manage regulatory compliance review analysis for financial services complaints, and integrate Clarabridge/Qualtrics Discover with Qualtrics XM, CRM, and contact center platforms.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
CX analytics. SOC2, ISO27001, GDPR, HIPAA. OAuth2 with scopes. US/EU. Customer feedback data.
⚡ Reliability
Best When
An enterprise in retail, financial services, or healthcare wanting AI agents to automate omnichannel VoC aggregation, AI text analytics, sentiment classification, contact center analysis, and CX performance monitoring at scale.
Avoid When
GDPR AND CCPA UNSTRUCTURED DATA PROCESSING: Automated text analytics on customer feedback containing personal data requires GDPR lawful basis and CCPA compliance; automated processing of EU customer communications without Data Processing Agreement creates GDPR violation. Qualtrics acquisition integration — Clarabridge was acquired by Qualtrics (2021) for $1.125B; product integration into Qualtrics XM platform may affect standalone API availability and roadmap; verify current API product structure post-acquisition. Financial services complaint analytics — automated complaint classification for CFPB, SEC, or state regulatory reporting must meet regulatory accuracy requirements; automated misclassification of complaints creates regulatory reporting error. Call recording consent — automated contact center transcript analysis requires two-party consent compliance in applicable jurisdictions; automated analysis of recordings without consent creates wiretapping statute violation.
Use Cases
- • Analyzing omnichannel feedback from VoC intelligence agents
- • Classifying contact center calls from QA automation agents
- • Detecting CX anomalies from experience monitoring agents
- • Analyzing regulatory complaints from compliance agents
Not For
- • Simple NPS survey without unstructured text analytics need
- • Small business without omnichannel feedback volume
- • Non-customer-facing operations without VoC program
Interface
Authentication
Clarabridge (Qualtrics Discover) uses OAuth 2.0 with scopes. REST API with JSON. Reston, Virginia origin. Founded 2006. Acquired by Qualtrics (SAP subsidiary) in 2021 for $1.125B. Now part of Qualtrics XM as 'Qualtrics Discover'. 300+ enterprise customers. Text analytics and omnichannel VoC specialty. Competes with Medallia and InMoment for enterprise CX analytics.
Pricing
Reston, Virginia origin. Qualtrics (SAP) acquisition 2021. Now Qualtrics Discover. 300+ enterprise customers. Omnichannel text analytics specialty.
Agent Metadata
Known Gotchas
- ⚠ QUALTRICS ACQUISITION API EVOLUTION: Clarabridge is now 'Qualtrics Discover' after 2021 acquisition; API endpoints and authentication may have changed post-acquisition; verify current Qualtrics Discover API documentation rather than Clarabridge standalone docs
- ⚠ Call recording two-party consent — automated contact center transcript analysis requires call recording consent compliance; 12+ US states require two-party consent; automated analysis of recordings in two-party consent states without consent creates wiretapping liability
- ⚠ GDPR processing of communications data — automated text analytics on EU customer communications (emails, chat, social) requires lawful basis under GDPR Article 6 and potentially Article 9 for sensitive topics; automated processing without DPA and lawful basis creates GDPR violation
- ⚠ Regulatory complaint classification accuracy — automated CFPB, SEC, or state complaint classification must be validated against regulatory taxonomy; automated misclassification of regulatory complaints creates reporting accuracy failure
- ⚠ Large dataset async processing — text analytics on large feedback corpora (millions of records) requires async job submission with status polling; automated workflows must implement job tracking and completion notification
- ⚠ Model training data boundary — automated use of customer feedback for text analytics model training must comply with survey privacy notice data use disclosures; use beyond disclosed purpose creates customer trust violation
Alternatives
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Scores are editorial opinions as of 2026-03-07.