Branch Mobile Attribution API

Branch REST API for mobile attribution, deep linking, and cross-channel analytics. Enables AI agents to query attribution data, retrieve campaign performance, access deep link analytics, and integrate mobile measurement into marketing analytics workflows. Branch is a leading mobile measurement and deep linking platform for app-first businesses.

Evaluated Mar 06, 2026 (0d ago) vcurrent

Homepage ↗ Other branch mobile-attribution deep-linking app-analytics user-acquisition mobile-marketing

⚙ Agent Friendliness

/ 100

Can an agent use this?

🔒 Security

/ 100

Is it safe for agents?

⚡ Reliability

/ 100

Does it work consistently?

Score Breakdown

⚙ Agent Friendliness

MCP Quality

Documentation

Error Messages

Auth Simplicity

Rate Limits

🔒 Security

TLS Enforcement

Auth Strength

Scope Granularity

Dep. Hygiene

Secret Handling

Mobile attribution with device IDs and behavioral data. GDPR, CCPA, ATT compliance. SOC2. EU data residency.

⚡ Reliability

Uptime/SLA

Version Stability

Breaking Changes

Error Recovery

Best When

A mobile app team using Branch wants AI agents to analyze attribution data, surface channel performance, and integrate mobile measurement into growth and marketing analytics workflows.

Avoid When

PRIVACY: Mobile attribution data contains device identifiers and user behavior. GDPR, CCPA, and App Tracking Transparency (ATT) compliance required for EU/iOS users.

Use Cases

• Querying mobile app install attribution and campaign ROAS from marketing analytics agents
• Retrieving deep link click and conversion data from product analytics agents
• Accessing user journey and cross-channel attribution paths from growth intelligence agents
• Integrating Branch attribution data into marketing mix modeling and BI agents

Not For

• Non-Branch attribution platforms
• Web-only analytics (Branch is mobile/app-first)
• Simple UTM tracking without app deep linking needs

Interface

REST API

Yes

GraphQL

gRPC

MCP Server

SDK

Yes

Webhooks

Yes

Authentication

Methods: api_key

OAuth: No Scopes: No

Branch API key authentication. Branch Key and Branch Secret from dashboard. Export API uses separate credentials.

Pricing

Model: freemium

Free tier: Yes

Requires CC: No

Free tier for small apps. MAU-based pricing scales with app growth.

Agent Metadata

Pagination

page

Idempotent

Partial

Retry Guidance

Not documented

Known Gotchas

⚠ PRIVACY: Mobile attribution includes device IDs and user behavior — GDPR/CCPA/ATT compliance
⚠ No public MCP server — REST API integration required
⚠ Branch Export API (for bulk data) has separate auth and quotas from standard API
⚠ ATT framework on iOS limits attribution data for users who opt out — handle null data
⚠ Branch Key (public) vs Branch Secret (private) — keep secret secure

Alternatives

appsflyer-api adjust-api kochava-api

Full Evaluation Report

Detailed scoring breakdown, competitive positioning, security analysis, and improvement recommendations for Branch Mobile Attribution API.

$99

API endpoint ↗ Agent guide ↗ Report inaccuracy

Scores are editorial opinions as of 2026-03-06.