Bombora B2B Intent Data API
Bombora Company Surge REST API for B2B buyer intent data and account intelligence platform. Enables AI agents to manage account-level buyer intent signal retrieval across 4,000+ topics, handle Company Surge score automation for prioritizing high-intent accounts, access content consumption data from Bombora's B2B media cooperative, retrieve topic trend and intent velocity tracking for demand forecasting, manage account segment scoring and qualification automation, handle CRM account enrichment with intent signals from Salesforce and HubSpot, access competitive displacement intent tracking for win-back campaigns, retrieve intent-based account prioritization for SDR and BDR workflows, manage programmatic advertising audience activation via intent segments, and integrate intent data with marketing automation, ABM, and sales platforms.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
B2B intent data. SOC2, CCPA, GDPR. OAuth2. US. Company-level behavioral intent data.
⚡ Reliability
Best When
A B2B company using Bombora wants AI agents to automate account intent scoring, CRM enrichment with intent signals, ABM campaign audience activation, SDR prioritization, and pipeline forecasting.
Avoid When
PRIVACY RISK: Intent data reflects company-level behavioral signals inferred from content consumption — use for account-level targeting, not individual tracking. Intent signals can generate false positives for competitors doing competitive research. Data use policies restrict sharing intent data with data brokers.
Use Cases
- • Prioritizing accounts by intent signals from sales development agents
- • Enriching CRM with buyer intent data from marketing automation agents
- • Activating intent audiences for ABM campaigns from demand generation agents
- • Forecasting pipeline from intent trend data from revenue operations agents
Not For
- • Consumer marketing without B2B account-level intent requirements
- • SMB sales without enterprise account targeting needs
- • Simple lead scoring without behavioral intent signal data
Interface
Authentication
Bombora uses OAuth 2.0 for API authentication. Per-customer account access. No native webhooks — weekly intent data refresh with batch delivery. Integration with Salesforce, HubSpot, Marketo, and LinkedIn. Snowflake data share for enterprise data warehouse integration. REST API with standard pagination.
Pricing
New York, New York. Founded 2014. Private ($100M+ funding). B2B intent data market pioneer. 5,000+ B2B publisher cooperative network. 4,000+ business topics tracked. Company Surge scoring methodology. Integration with major CRM and MAP platforms. Competes with TechTarget Priority Engine and G2 Buyer Intent for intent data.
Agent Metadata
Known Gotchas
- ⚠ PRIVACY RISK: Account-level intent data only — do not attempt to resolve to individual contact-level for privacy compliance
- ⚠ Weekly data refresh cadence — intent data updates weekly; automation should align to weekly batch pattern, not real-time
- ⚠ Data use restrictions — Bombora contract prohibits sharing intent data with data brokers; verify use case against data use agreement
- ⚠ Snowflake integration preferred — for enterprise data warehouse integration, Bombora Snowflake data share is more efficient than API polling
- ⚠ Topic taxonomy mapping — 4,000+ topics require careful mapping to your product categories; test topic relevance before using in production scoring
- ⚠ Company matching — Bombora uses domain-based company matching; ensure CRM accounts have correct domain data for matching
Alternatives
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Scores are editorial opinions as of 2026-03-06.