Birdeye Online Reputation and Customer Experience API
Birdeye online reputation management REST API for multi-location businesses to collect, monitor, and respond to customer reviews across Google, Yelp, Facebook, and 200+ review sites with AI-powered response generation and competitive benchmarking. Enables AI agents to manage review request campaign automation for post-purchase review collection, handle review monitoring and sentiment analysis for reputation tracking automation, access AI-powered review response generation for customer engagement automation, retrieve competitive review benchmarking for local SEO intelligence automation, manage multi-location review aggregation and routing for enterprise reputation automation, handle Google My Business and review platform integration for local search optimization automation, access customer feedback survey distribution for NPS and CSAT automation, retrieve review analytics and rating trend reporting for brand health automation, manage social media monitoring and mention tracking for brand listening automation, and integrate Birdeye with Salesforce, Hubspot, Zendesk, and practice management systems for end-to-end customer experience automation.
Score Breakdown
⚙ Agent Friendliness
🔒 Security
Reputation management. HIPAA, SOC2, GDPR. API key/OAuth2. US. Review and customer data.
⚡ Reliability
Best When
A multi-location business, franchise, or healthcare/dental practice wanting AI agents to automate review collection, AI-powered response, rating monitoring across 200+ sites, and competitive benchmarking through Birdeye's enterprise reputation management platform.
Avoid When
PLATFORM REVIEW RESPONSE POLICY RESTRICTIONS: Review platforms (Google, Yelp, TripAdvisor) have specific response policies; automated AI response generation must comply with each platform's response guidelines; automated response that violates platform policy (promotional content in responses, soliciting removal of negative reviews) creates account suspension on review platform. REVIEW GATING VIOLATION RISK IN AUTOMATED COLLECTION: FTC and platform guidelines prohibit review gating (only asking happy customers to review); automated review request workflows must send requests to all customers without filtering by predicted satisfaction; automated sentiment-pre-filtered review requests creates FTC endorsement guideline violation risk. HIPAA COMPLIANCE FOR HEALTHCARE REVIEW AUTOMATION: Birdeye serves healthcare practices; automated review responses that acknowledge appointment details or condition-specific information creates HIPAA disclosure risk; automated AI response generation for healthcare must be configured to avoid any PHI in responses.
Use Cases
- • Collecting reviews from post-transaction automation agents
- • Responding to reviews from reputation management agents
- • Monitoring ratings from multi-location brand agents
- • Benchmarking competitors from local SEO agents
Not For
- • Enterprise social media management and publishing (use Sprout Social or Hootsuite)
- • Deep social analytics beyond reviews (use Brandwatch or Mention)
- • Single-location small business without multi-location needs (use simpler tools)
Interface
Authentication
Birdeye uses API key and OAuth for partner integrations. REST API with JSON. Palo Alto, California HQ. Founded 2012 by Naveen Gupta and Neeraj Gupta. Backed by Salesforce Ventures, SilverLake Waterman ($60M+ raised). Products: Review management, AI response, reputation benchmarking, surveys, referrals, social, webchat. Platforms: Google, Yelp, Facebook, TripAdvisor, Healthgrades, Zocdoc, 200+ more. GDPR. HIPAA. SOC2. Serves healthcare, dental, retail, and multi-location businesses. Competes with Podium, Reputation, and Yext for multi-location reputation management.
Pricing
Palo Alto CA. Salesforce Ventures/SilverLake backed. Per-location enterprise pricing. Annual contract. HIPAA, SOC2.
Agent Metadata
Known Gotchas
- ⚠ BUSINESS ID HIERARCHY FOR MULTI-LOCATION MANAGEMENT: Birdeye organizes multi-location businesses with parent company ID and child location IDs; automated multi-location review management must maintain location ID registry; automated operations at parent company level may not cascade to individual locations without explicit location-level API calls
- ⚠ REVIEW PLATFORM OAUTH FOR RESPONSE CAPABILITY: Birdeye review response capability requires OAuth connection to each review platform (Google My Business OAuth, Facebook OAuth); automated AI response generation must verify platform OAuth connections are active per location; expired platform OAuth creates response capability gap without clear error in Birdeye API response
- ⚠ AI RESPONSE REVIEW REQUIRED FOR HIPAA COMPLIANCE: Birdeye AI-generated responses for healthcare practices require human review before posting; automated AI response in healthcare vertical without human review creates HIPAA disclosure risk; implement human approval gate for AI-generated responses in healthcare automation workflows
- ⚠ REVIEW MONITORING DATA FRESHNESS BY PLATFORM: Birdeye review data freshness varies by platform (Google reviews updated frequently, some directories updated less often); automated reputation monitoring alert thresholds must account for platform update frequency; automated real-time reputation alerts may trigger on delayed review ingestion rather than immediate post time
- ⚠ LOCATION MATCHING FOR MULTI-LOCATION IMPORT: Birdeye location matching for bulk import (from CRM or franchise system) requires precise address matching; automated location setup via API must ensure address format matches existing location records; automated duplicate location creation from address mismatch creates reporting inconsistency and incorrect review attribution
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Scores are editorial opinions as of 2026-03-07.